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Avoided techniques in Black Hat SEO!
Black Hat SEO Techniques to Avoid:
1. Unrelated Keywords:
Don't: Add irrelevant keywords to the copy for extra page hits
Do: Keep the content focused on a specific topic so users find what they are searching for.
2. Keyword Stacking and Keyword Stuffing:
Don't: Repeat keywords to the extent that it reads like gibberish in a sentence or image alt text.
Do: Write sentences that make sense, have a reasonable keyword density, and that use semantically related words instead of endlessly repeating keywords.
3. Tiny Text, Hidden Text, and Hidden Links:
Don't: Put illegible text at the bottom of the page, make the text the same color as the background, or format text or images that are visually undetectable as links.
Do: Write content that is intended to be read, contrast the text with the background color, and make links obvious.
Don't: Present search engines with one set of content and site visitors with another, tricking visitors from search engines into experiencing a page of substantially different content.
Do: Be honest and create Web pages that visitors want and expect to see based on the description on the search engine results page (SERP).
5. Doorway Pages or Gateway Pages:
Don't: Haphazardly stuff pages with keyword phrases with the primary goal of achieving a high ranking and then automatically redirect visitors to a separate page.
Do: Create landing pages and information pages for humans that are rich in content.
6. Bait-and-Switch or Page Swapping:
Don't: Get a Web page indexed and ranked and then change the page entirely.
Do: Update Web pages regularly while keeping the overall topics of the pages intact
7. Duplicate Content or Mirror Site:
Don't: Copy a substantial amount of content from another website, with or without permission.
Do: Quote in small chunks, cite sources, and write original content
8. Spam Blogs or Splogs:
Don't: Blog using software that generates garbled text with keyword phrases for the sole purpose of getting visitors to click on ads.
Do: Put time into your blog posts to write something coherent, novel, and fresh.
9. Blog Spam or Comment Spam:
Don't: Automatically post links as comments on blogs to increase the number of inbound links.
Do: Post insightful and constructive comments related to the article or blog post.
10. Trackback Spam:
Don't: Abuse trackbacks with links to unrelated links on blogs.
Do: Let blog authors know about posts being referenced from legitimate sources.
11. Spam Ping or Sping or PIngback Spam:
Don't: Notify ping servers of new content several times per minute to give the illusion that content is new.
Do: Set up blogging software to ping centralized services once when a blog post is published.
12. Typosquatting or URL Hijacking:
Don't: Register a domain name that is a misspelled version of a popular website or a competitor in an attempt to mislead visitors.
Do: Make a website that becomes popular for its richness in content.
You cannot discover the new oceans unless you have the courage to lose the sight of the shore.
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