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Cloaking in SEO?
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page, or present but not searchable. The purpose of cloaking is sometimes to deceive search engines so they display the page when it would not otherwise be displayed. However, it can also be a functional technique (though antiquated) for informing search engines of content they would not otherwise be able to locate because it is embedded in non-textual containers such as video or certain Adobe Flash components.
Cloaking is often used as a spamdexing technique to try to trick search engines into giving the relevant site a higher ranking. By the same method, it can also be used to trick search engine users into visiting a site that is substantially different from the search engine description, including delivering pornographic content cloaked within non-pornographic search results.
Last edited by husnain (2014-10-09 03:19:21)
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