Internet Marketing Interview Preparation Guide
Download PDF

Internet Marketing Interview Questions and Answers will Guide us now that Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. Learn the basic and advance Internet Marketing concepts or get preparation of Internet Marketing Jobs Interview by our Internet Marketing Interview Questions and Answers Guide.

36 Internet Marketing Questions and Answers:

2 :: When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.

1. Community
2. Commerce
3. Context
4. Connection

Answer: Community

5 :: A ______________ is a B2B trading network that links a particular seller with its own trading partners.

1. Private trading network
2. Web community
3. Virtual network
4. Bit stream

Answer: Private trading network

6 :: The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:

1. Consumer-to-Consumer (C2C)
2. Consumer to Business (C2B)
3. Business-to-Business (B2B)
4. Business to Consumer (B2C)

Answer: Consumer to Business (C2B)

7 :: Which of the following is not one of the benefits of e-commerce to sellers?

1. E-commerce increases the net cost per contact.
2. E-commerce offers greater flexibility in meeting customer needs.
3. E-commerce is a powerful tool for customer relationship building.
4. E-commerce can help to reduce costs.

Answer: E-commerce increases the net cost per contact

9 :: _______________is the encompassing term that involves the use of electronic platforms such as intranets, extranets, and the Internet to conduct a companys business.

1. E-commerce
2. E-business
3. E-procurement
4. E-marketing

Answer: E-business

10 :: A (n) ___________ is an online advertisement that pops up between changes on a website.

1. Border
2. Plunge
3. Boarder
4. Interstitial

Answer: Interstitial

11 :: ______________marketing is the Internet version of word-of-mouth marketing.

1. Virtual
2. Virile
3. Viral
4. Visceral

Answer: Viral

12 :: Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.

1. Virtual communities
2. E marketing
3. Web casts
4. Web communities

Answer: Web communities

13 :: Which of the following is not one of the forces that underlie the new digital age?

1. Customerisation and customization
2. Environmentalism and globalism
3. The Internet explosion
4. Digitalization and connectivity

Answer: Environmentalism and globalism

15 :: Which of the following is not one of the benefits of e-commerce to buyers over store shopping?

1. E-commerce provides greater convenience.
2. E-commerce provides greater access and selection.
3. E-commerce provides greater privacy.
4. E-commerce provides greater customer service.

Answer: E-commerce provides greater customer service.

16 :: Which of the following strategies is not suited to the Old Economy than to the new one?

1. Customization
2. Brick-and-mortar retailing
3. Mass marketing
4. Media advertising

Answer: Customization

18 :: Which of the following is not one of the reasons that dot-com companies failed?

1. Some companies found they lacked well-designed distribution systems.
2. Many companies overestimated the size of the market.
3. Many relied too heavily on hype instead of developing sound marketing strategies.
4. Some rushed into the market without proper research or planning.

Answer: Many companies overestimated the size of the market.

19 :: One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.

1. Alliance
2. Market research and information fees
3. Referral
4. Membership and subscription

Answer: Market research and information fees