Internet Marketing Interview Preparation Guide Download PDF
Internet Marketing Interview Questions and Answers will Guide us now that Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. Learn the basic and advance Internet Marketing concepts or get preparation of Internet Marketing Jobs Interview by our Internet Marketing Interview Questions and Answers Guide.
36 Internet Marketing Questions and Answers:
1 :: When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as _________.
1. Content
2. Connection
3. Context
4. Communication
Answer: Content
2. Connection
3. Context
4. Communication
Answer: Content
2 :: When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.
1. Community
2. Commerce
3. Context
4. Connection
Answer: Community
2. Commerce
3. Context
4. Connection
Answer: Community
3 :: The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.
1. Customer service
2. Interactive
3. Corporate
4. Marketing
Answer: Marketing
2. Interactive
3. Corporate
4. Marketing
Answer: Marketing
4 :: The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the companys products directly is known as a ______________ website.
1. Marketing
2. Customer service
3. Click-and-mortar
4. Corporate
Answer: Corporate
2. Customer service
3. Click-and-mortar
4. Corporate
Answer: Corporate
5 :: A ______________ is a B2B trading network that links a particular seller with its own trading partners.
1. Private trading network
2. Web community
3. Virtual network
4. Bit stream
Answer: Private trading network
2. Web community
3. Virtual network
4. Bit stream
Answer: Private trading network
6 :: The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:
1. Consumer-to-Consumer (C2C)
2. Consumer to Business (C2B)
3. Business-to-Business (B2B)
4. Business to Consumer (B2C)
Answer: Consumer to Business (C2B)
2. Consumer to Business (C2B)
3. Business-to-Business (B2B)
4. Business to Consumer (B2C)
Answer: Consumer to Business (C2B)
7 :: Which of the following is not one of the benefits of e-commerce to sellers?
1. E-commerce increases the net cost per contact.
2. E-commerce offers greater flexibility in meeting customer needs.
3. E-commerce is a powerful tool for customer relationship building.
4. E-commerce can help to reduce costs.
Answer: E-commerce increases the net cost per contact
2. E-commerce offers greater flexibility in meeting customer needs.
3. E-commerce is a powerful tool for customer relationship building.
4. E-commerce can help to reduce costs.
Answer: E-commerce increases the net cost per contact
8 :: _____________ are networks that connect people within a company to each other and to the company network.
1. Extranets
2. Internets
3. Intranets
4. Bit streams
Answer: Intranets
2. Internets
3. Intranets
4. Bit streams
Answer: Intranets
9 :: _______________is the encompassing term that involves the use of electronic platforms such as intranets, extranets, and the Internet to conduct a companys business.
1. E-commerce
2. E-business
3. E-procurement
4. E-marketing
Answer: E-business
2. E-business
3. E-procurement
4. E-marketing
Answer: E-business
10 :: A (n) ___________ is an online advertisement that pops up between changes on a website.
1. Border
2. Plunge
3. Boarder
4. Interstitial
Answer: Interstitial
2. Plunge
3. Boarder
4. Interstitial
Answer: Interstitial
11 :: ______________marketing is the Internet version of word-of-mouth marketing.
1. Virtual
2. Virile
3. Viral
4. Visceral
Answer: Viral
2. Virile
3. Viral
4. Visceral
Answer: Viral
12 :: Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.
1. Virtual communities
2. E marketing
3. Web casts
4. Web communities
Answer: Web communities
2. E marketing
3. Web casts
4. Web communities
Answer: Web communities
13 :: Which of the following is not one of the forces that underlie the new digital age?
1. Customerisation and customization
2. Environmentalism and globalism
3. The Internet explosion
4. Digitalization and connectivity
Answer: Environmentalism and globalism
2. Environmentalism and globalism
3. The Internet explosion
4. Digitalization and connectivity
Answer: Environmentalism and globalism
14 :: The Old Economy revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the New Economy revolves around ________ businesses.
1. Operations management
2. Disintermediation
3. Environmentalism
4. Information
Answer: Information
2. Disintermediation
3. Environmentalism
4. Information
Answer: Information
15 :: Which of the following is not one of the benefits of e-commerce to buyers over store shopping?
1. E-commerce provides greater convenience.
2. E-commerce provides greater access and selection.
3. E-commerce provides greater privacy.
4. E-commerce provides greater customer service.
Answer: E-commerce provides greater customer service.
2. E-commerce provides greater access and selection.
3. E-commerce provides greater privacy.
4. E-commerce provides greater customer service.
Answer: E-commerce provides greater customer service.
16 :: Which of the following strategies is not suited to the Old Economy than to the new one?
1. Customization
2. Brick-and-mortar retailing
3. Mass marketing
4. Media advertising
Answer: Customization
2. Brick-and-mortar retailing
3. Mass marketing
4. Media advertising
Answer: Customization
17 :: One source of e-commerce income is ____________ income, which comes about when online companies invite business partners to share costs in setting up a website and offering them free advertising on the site.
1. Referral
2. Alliance
3. Sponsorship
4. Advertising
Answer: Alliance
2. Alliance
3. Sponsorship
4. Advertising
Answer: Alliance
18 :: Which of the following is not one of the reasons that dot-com companies failed?
1. Some companies found they lacked well-designed distribution systems.
2. Many companies overestimated the size of the market.
3. Many relied too heavily on hype instead of developing sound marketing strategies.
4. Some rushed into the market without proper research or planning.
Answer: Many companies overestimated the size of the market.
2. Many companies overestimated the size of the market.
3. Many relied too heavily on hype instead of developing sound marketing strategies.
4. Some rushed into the market without proper research or planning.
Answer: Many companies overestimated the size of the market.
19 :: One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.
1. Alliance
2. Market research and information fees
3. Referral
4. Membership and subscription
Answer: Market research and information fees
2. Market research and information fees
3. Referral
4. Membership and subscription
Answer: Market research and information fees
20 :: A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in:
1. Webcasting
2. Customization
3. Virtual marketing
4. Customerisation
Answer: Webcasting
2. Customization
3. Virtual marketing
4. Customerisation
Answer: Webcasting