Email Marketing Interview Preparation Guide
Download PDF
Add New Question

Email Marketing related Frequently Asked Questions by expert members with experience in Email Marketing. These questions and answers will help you strengthen your technical skills, prepare for the new job test and quickly revise the concepts

25 Email Marketing Questions and Answers:

1 :: Described the point of email marketing?

Email marketing is a way of reaching many people at once in order to encourage them to do business with you. However,it's important that email marketers keep their end goals in mind (sales, conversions, web traffic, etc.), and execute their strategy in a way that leads their subscribers to willingly complete a desired action. This approach builds audience trust through emails that are valuable and entertaining for the reader, thus increasing the sender's credibility and getting that sender closer to their desired goal.
Post Your Answer

2 :: How to grow email subscriber list?

Email marketing is only as successful as the email list.A large email list doesn't automatically equal success, though so make sure that you're growing your list with the right people. If they're not actively engaged with you (or interested in what you have to say), your email marketing efforts will be for naught.
Post Your Answer

3 :: What is Good content marketing?

Good content marketing like this is centered on your customers. Find out what problems they have and write about them. Learn about their habits and hobbies and pair your expertise with content that will strike a chord with them. Make sure that what you write is serving their interests, not your own agenda.
Post Your Answer

4 :: How to figure out what to write about?

If you're not writing something that your audience cares about, you won't get their attention, even if you do land the email in their inbox. The emails should be directly tied to the subject line and written in a short, consistent way that makes it quickly readable and easily digested.
Post Your Answer

5 :: List the laws of email marketing?

As I mentioned above, it's good to email people you personally know. However, some email lists might include people from bought lists or lead gen services (which you should generally avoid). We don't recommend buying lists because there are laws in place to protect people from receiving certain types of unsolicited communications.
Post Your Answer

6 :: Which practices are best for email subject lines?

You have only 3-4 seconds before someone decides whether or not they are going to open your email, so it's important to make an impact.. Best practices for subject lines are debatable, especially when trying to compare different industries and topics. However, there are some ballpark best practices for subject lines that you can feel confident about following.

Fifty characters is generally a good, safe rule of thumb to follow. However, people have seen great success with subject lines over 70 characters and less than 49, so feel free to experiment. Other tactics that work well in subject lines include asking questions, numbered lists and personalization.

The best email subject lines tend to be specific, short and compelling. Set expectations up front and let the email content do the rest.
Post Your Answer

7 :: Tell me about the best time and day to send emails?

Early mornings and weekends … but also says those days/times are also the most likely to get you unsubscribes and bounces.
There are many right answers to this question. If you're looking for a fairly safe bet, try Wednesday afternoons around 2 p.m. But every person, recipient and email list is different. Try different days and times and find what works best for your audience.
Post Your Answer

8 :: How often should send emails to customers?

The jury is not as undecided on this as they are on the best time and day to send emails. The optimal frequency to contact your customers is one to four times a month. This is the frequency we use for our customers, and our clients see great results with a twice-a-month schedule.
Post Your Answer

9 :: How much emails should i send to my customers?

Once a month is fine for keeping your name in front of someone. Two-three times a month leaves enough time in between emails so you don't become a nuisance. Obviously, four times a month gets you to a weekly consistency. Essentially, you can keep increasing your send frequency as much as you want, but be conscious of your open and unsubscribe rates. When your engagement starts to decline, you know you've taken it too far.
Post Your Answer

10 :: Tell me about good email open rate?

Similar to the best day/time to send an email, this question can also be a bit slippery to nail down. It's like comparing apples and oranges. Even if two people in the same industry sent the same email at the same time with the same content, they could have very different open rates due to factors like list quality and personal relationship. In short, there's no definite answer to this question.
Post Your Answer
Add New Question