Marketing Question:

A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction.


* a) Motive
* b) Want
* c) Demand
* d) Requirement

Answer a

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Which of the following is NOT one of the five stages of the buyer decision process?If a firm were to bid to do a "turnkey" operation where they would choose a building site, designing a cement factory to build the plant, hire construction crews, assemble materials and equipment to run the new factory, and turn over the finished factory ready to operate to the owners, the firm would be using which of the following?