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Why has so little web marketing research been conducted?


As a matter of fact, there are many web marketing reports available on the Internet. However, few of them are of high quality. In a recent article, I discussed why the quality of online research is poor:

The real reasons for poor quality of online research, I believe, come from:
1) limited marketing knowledge;
2) limited stats knowledge; and
3) irresponsible attitudes.

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Are there any good web marketing research books available?What do you mean by limited marketing knowledge, limited stats knowledge, and irresponsible attitudes?