Marketing Internship Question:
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Why do you want to work in this industry of Marketing?

Answer:

Describe what first inspired you or what has fascinated you about the industry as you’ve investigated it further. Give specific examples that show you have done some research about whether you are suited to working in that industry, such as attending a careers talk or choosing a related coursework subject. Avoid giving reasons to do with pay or working hours.

What if you don’t know if you want to go into this industry when you graduate? This is fine. After all, getting exposure to a particular sector, profession or role to find out if you like it is one of the main points of an internship. Explain to your interviewers that you haven’t completely decided about going into that industry yet (as long as you haven’t said the opposite in your application). Follow this with reasons why you are keen to find out more and how you hope the internship will help you decide.

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