Competitive Marketing Strategy Question:
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Which of the following are mechanisms to expanding the total market?

Answer:

1. New uses for existing products
2. More over all general usage of product
3. New users for existing products
4. All of the above
5. None of the above

Answer: All of the above

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The Boston consulting Group estimates that ______ of recent US acquisitions have destroyed value for the acquirers shareholders.A runner-up firm in an industry that is fighting hard to increase market share, is referred to as?