Competitive Marketing Strategy Question:
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Which of the following are mechanisms to expanding the total market?


1. New uses for existing products
2. More over all general usage of product
3. New users for existing products
4. All of the above
5. None of the above

Answer: All of the above

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The Boston consulting Group estimates that ______ of recent US acquisitions have destroyed value for the acquirers shareholders.A runner-up firm in an industry that is fighting hard to increase market share, is referred to as?