Search Engine Marketing (SEM) Question:
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What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?


PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number of visitor you get. You can help you with both.

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