Marketing-Competitive Strategy Question:
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What is difference between strategy and tactics?

Answer:

1. Strategy reflects medium term objectives.
2. Strategy is about major issues: tactics is about minor issues.
3. Strategy is about overall direction: tactics is about ways of getting there.
4. Strategy is formal, tactics are informal

Answer: Strategy is about overall direction: tactics is about ways of getting there

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Marketing planning occurs at which of the following company levelsWhich of the following is not financial objective?