Web Marketing Question:
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What is WebCMO? What is your role?

Answer:

WebCMO is a web site dedicated to web marketing research. WebCMO stands for Web Chief Marketing Officer.

We named our web site by defining our customers. WebCMO is for Web marketers.

I have two hats at WebCMO. As director of research, I am responsible for identifying web marketers' needs and conducting research studies to provide useful marketing information. As the Editor of Journal of Web Marketing Research, I am responsible for creating an online community.

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