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What exactly is web marketing research?


Web marketing research is about conducting research (usually statistical analyses) to understand web marketing issues. The process of a research project includes: finding a market issue, translate it into a marketing research project, design survey questionnaire, collect information from a survey, conduct analyses and report the findings and marketing implementations.

Web marketing research focuses on web marketing issues only.

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Why is marketing research important?Can you provide examples where research was critical for success?