Search Engine Marketing (SEM) Question:
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What does index mean for your full site?


It can take several months for Google to fully index your new site. In the process, Google will find pages that are new and will discover pages that were part of the old version of your site that are no longer there. As Google maps out your site, you will see the PageRank of individual pages changing over time. It depends on the extent to which your footprint has changed. If the change is dramatic, you can expect to see dramatic changes in your rankings until the new footprint is fully appreciated. Install the Google Toolbar and look at the PageRank of your individual pages. Your new pages are likely to have no or zero PageRank. Over time, as Google comes to more fully understand your site, PageRank will start to appear on all pages.

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