Customer Experience Question:
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What are the best methods for improving the customer experience? Are there effective tools or techniques that you would like to share with us?


Creative Good has a four-phase method: strategy, qualitative assessment, usability tests, and after site launch, ongoing maintenance. Essentially we start at the most strategic level and work our way into the tactics. At each step we base our work on what we established the preceding phase. To anyone interested in the customer experience, I'd definitely suggest starting at the strategic level. Don't just jump straight into usability work.

Overall, probably our most effective "technique" (if you can call it that) is our absolute commitment to creating a good site for the customer. We do whatever it takes to show our clients their customers' perspective.

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