Search Engine Marketing (SEM) Question:
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What are meta keywords? What is the meta keywords tag?

Answer:

Though meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. The meta keywords tag takes the following form:

<meta name="keywords" content="keywords,keyword,keyword phrase,etc.">

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