Search Engine Marketing (SEM) Question:
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What are meta descriptions? What is the meta description tag?

Answer:

Though meta description tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking, and the meta description tag influences the liklihood that a person will actually click on the search engine results page and visit your site.

The meta description tag is intented to be a brief and concise summary of your page's content. Think of the Yahoo! directory. You see your site title followed by a brief description of your site or business. The meta description tag is designed to provide a brief description of your site which can be used by search engines or directories. The meta description tag takes the following form:

<meta name="description" content="Brief description of the contents of your page.">

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