Strategic Marketing Question:
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West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?

Answer:

1. Financial controls
2. SWOT Analysis
3. Marketing strategy
4. Executive summary

Answer: SWOT Analysis

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The ACME Company sets its marketing budget by estimating the market leaders marketing spends. This approach to setting a budget is called:Which of the following statements are not true of market challengers?