Marketing-Competitive Strategy Question:
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To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in marketing plan?


1. Critical issues
2. Marketing strategies
3. Action plans
4. Executive summary
5. Objectives

Answer: Action plans

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The ACME Company sets its marketing budget by estimating the market leader s marketing spends. This approach to setting a budget is called:Marketing planning occurs at which of the following company levels