Marketing-Competitive Strategy Question:
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To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in marketing plan?

Answer:

1. Critical issues
2. Marketing strategies
3. Action plans
4. Executive summary
5. Objectives

Answer: Action plans

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The ACME Company sets its marketing budget by estimating the market leader s marketing spends. This approach to setting a budget is called:Marketing planning occurs at which of the following company levels