Marketing-Competitive Strategy Question:
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The ACME Company sets its marketing budget by estimating the market leader s marketing spends. This approach to setting a budget is called:


1. Percent of sales method
2. Marginal approach
3. Comparative parity method
4. Objective and task method

Answer: Comparative parity method

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Introducing new products to existing markets is an example of which of the followingTo develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in marketing plan?