SMM Question:
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Tell us how is ROI defined in social media?


Contrary to popular thinking, ROI can always be measured in social media. But it can be perceptual. What are your goals? Were they achieved? If so, then you had a positive ROI. Did your campaigns help your business in any way or have any positive effects? If they did, then you were successful.

Social media ROI is not always tied to tangible business benefits. Ask the social media manager which factors can be measured and how they will be reported to demonstrate the value they bring to your business.

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