Online Advertising Question:
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Tell us how Effective Is Online Advertising? Which Type Of Products Should Be Advertised Online?

Answer:

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service. The following are the various ways to measure the effectiveness of online advertising:
Online

☛ Downloading of brochures/contact forms
☛ Completing a transaction on Shopping cart section of the website
☛ Subscription to newsletter/webinars
☛ Online enquiry about the product/service through company’s email address
☛ Google analytics
☛ Web analytics.

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