SMM Question:
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Tell us have you ever had to handle a Social Media crisis? If so, could you provide an example?


Asking a social media manager to define what that ‘crisis’ means to them can highlight their level of experience. If their biggest crisis consists of miss-typing a URL on a Pinterest pin and not noticing until their client asks why there’s so many messages about broken links, then chances are they are vastly inexperienced. It’s also insightful to ask what steps they took to resolve the crisis and how the situation was handled.

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Tell me which social media brand strategy has inspired you lately and why?Explain how do you measure social return on investment (ROI)?