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Tell me what is something that most every tweet should include and why?


Most every tweet should include a link to something; whether it be an article, a page to enter a give-a-way, or a photo/video, tweets should be thought of as a launchpad to something else where your followers can find more information about the tweet. Putting a link in your tweets adds value to your followers and it gives them the opportunity to engage with your tweet & brand. If your link is useful and/or desirable to them, they’ll undoubtedly pay even more attention to you once you’ve proven yourself as a good source of whatever it is they want.

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