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Tell me what is Facebook EdgeRank? Why does it matters?


Facebook EdgeRank is an algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed. Facebook Edge mark matters because

☛ About 96% of fans don’t return to Brand’s Facebook Page after initial engagement
☛ Your post is more likely to reach your fans in the newsfeed than your page
☛ About 27% of all time spent on Facebook is spent looking at news feed

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