Customer Experience Question:
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Tell me what goals should be for improving customer experience?


You want them to like you, really like you. A positive attitude toward your company and its products or services has direct ties to customer loyalty and satisfaction. So any efforts that you make to improve customer experience should be considered in terms of how they make customers more satisfied and more loyal. If they are more satisfied with the experience you offer leading up to the sale than competitors, they are more likely to buy from you. If they feel more loyal, they are more likely to buy from you repeatedly.

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Final thoughts? Shameless plugs? What should every reader remember about this interview?How would you know that your customer experience needs to be improved?