Manager Digital Marketing Question:
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Tell me what do you think about the ICO’s interpretation of the EU cookie directive?

Answer:

Earlier this year the ICO formally began enforcing an EU privacy directive from 2009 that covers cookies. This is why you now see so many popups on websites asking you to consent for cookies.

The ICO’s guidance on consent, in the run up to the enforcement deadline, was a source of heated discussion. Shortly before enforcement began, the concept of ‘implied consent’ was introduced. Whether your candidate thinks this was sensible pragmatism from an organisation tasked with enforcing an impossible EU directive, or a frustrating last-minute change of tack that has abandoned consumers to continued electronic surveillance and marketing, the main thing is that they can give you an answer. You certainly don’t want to see a glazed expression .

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