Social Media Question:
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Tell me what tracks for public relation press release?

Answer: shortens your website long URL into a short link, and that link can be used for social media. Also, it can be used to track

☛ Number or clicks
☛ Clicks frequency and its time
☛ Track referral websites
☛ Track regional clicks

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Tell me what things public relation specialist should know?Explain what is the advantage of in-house PR specialist?