Manager Digital Marketing Question:

Tell me in what specific ways are you more skilled and better able to do your job than this time last year?

Answer:

Things are changing fast, so if you can’t say how you’ve bettered yourself in the last year you’re pretty much moving backwards. Hopefully you’ve learned from your own experience, and from changes in the wider world of digital communications.

Follow up: How do you keep up-to-date with changing practice?

They may well use a mixture of twitter, in person meetups and RSS feeds. Ask them to name a couple of favourite sources of information – they can be people or organisations or websites.


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