Manager Digital Marketing Question:
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Tell me how you would setup, track, and determine if a campaign was successful?


I would need to hear about the determining goal of the campaign (brand awareness, leads, social media followers, etc) and then planning the campaign around the desired result. Candidate will need to talk about TRACKING and using analytics (Google or otherwise) to get as much data as possible. Tell me how they're going to track it. Adding URL parameters and the like. The key to digital marketing is having as much data as possible in order to be able to leverage that data to make actionable insights. The more they can tell me about how they're going to gather the data and the ways they can look at the data to see what worked, what didn't, and where things could be improved the more likely it'd be they would get the job.

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Explain me through the main user group on your website and their user journey and what you’ve done to make it more effective?Tell me what resources do you follow to learn about new trends and stay abreast of industry news?