Social Media Executive Question:
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Tell me how do you monitor social media for a client?

Answer:

“Huh?” Hopefully your next step is obvious.

“Google alerts”. Not bad, but wait and see if they add in stuff like subscribing to Twitter searches and the like.

“I use a 3rd party tool”. Fine, but make sure they do more than plug in some keywords and wait for e-mails. A human being needs to review what the tool reports or its worthless.

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