SMM Question:
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Tell me how do you evaluate new social platforms? How do you stay on top of the latest updates and innovations in Social Media?


The social landscape is always changing. Even the most experienced social media managers need to refine their skills, update their strategies and practice new techniques. A social media manager should have experience with building engagement and showing results across multiple platforms and with several different tools.

There are some platforms considered to be the juggernauts right now, but remember the days of AOL, MySpace and eBay? Would you consider hiring a social media manager who pitched at engaging your I.T customers on MySpace? I doubt it. The point is that the social landscape is dynamic and a social media manager should be constantly evaluating new platforms and making recommendations to you on whether they are suitable for you to explore.

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