Social Media Executive Question:
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Tell me how did you learn all this stuff?


“Oh, I read this book I bought from”. Wargh. By the time that book went to print it was out of date. No go.

“I’m always learning”. Good answer.

“I read a lot of blogs, and try to use as many different tools as I can”. Also good.

“I go to conferences”. Yeahhhhhh. Might be OK. Answers to the other 9 questions should tell you.

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Explain me what is social media?How do you measure social return on investment (ROI)?