Team Lead SEO Question:
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Tell me for which of the following file types a SEO expert needs to provide an alternative textual description?


(swf. - gif.) Since .html, .pdf and .doc are text file formats and spiders can read their contents directly, it is pointless to provide an alternative textual description. On the contrary, .swf and image file types, like .gif and .jpg, need alternative textual descriptions because spiders cannot read their contents directly.

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Suppose you have a site that is targeted at a particular country only, which of the following are recommendable to do in order to rank well in country specific search results?Tell me what was the recent update which Google had and what changes would you suggest for it?