SMM Question:
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Tell me do they have a blog and do they currently write content for social media channels?


Ask to see their blog in action and make a note to see if they’re posting regularly.

Pro Tip: ask to see links to content they’ve written on the web. Many times, candidates will produce content for places like LinkedIn Pulse and Medium, without having their own personal blog.

It’s crucial that your candidate has a working understanding of how content drives everything in digital marketing – SEO, content, and social media.

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Tell me how you can use Facebook for Conversion Measurement?Explain what goals should we set for each of our social media accounts, and what does success look like?