Marketing Question:
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One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:


* a) Become a vehicle for pitching the sponsor's products.
* b) Become a vehicle for discriminating in the marketplace.
* c) Become a means for raising prices.
* d) Become a means for unfair competition.

Answer a

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When producers, wholesalers, and retailers act as a unified system, they comprise a:______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.