Competitive Marketing Strategy Question:
Download Questions PDF

Most companies will compete with those competitors that resemble them the most, for example, Peugeot/Citroen competes against Renault rather than against Ferrari. There are several strategic benefits to the existence of competitors. What are these benefits?


1. May assist in the legitimization of new technology
2. May share cost of market and product development
3. May help increase total demand from the market
4. May lead to the development of more product differentiation
5. All of the above

Answer: All of the above

Download Competitive Strategy Interview Questions And Answers PDF

Previous QuestionNext Question
Competitive advantage is gained through the offering customers greater value. How can this be achieved?When discussing the 8Cs framework for mergers and acquisitions, which of the following is not a component of the criteria-