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Mention all the categories and sub-categories of telemarketing?


Marketing can be broadly classified into two categories :
1. B2B - business to business
2. B2C - business to customer

The categories can be further classified into four categories based on the process carried out which are :
Generating lead - Process of identifying a potential customer to make sale.
Sales - Selling out products
Outbound - Calls are made to the customers.
Inbound - Calls are received from the customer.

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You just called a customer. What are the steps you will follow during the call?How will you make our telemarketing more effective?