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If I do business in Europe, do I need to get listed on local search engines and directories?


The majority of people worldwide rely on a small number of US-based search companies. Yahoo and the Open Directory each have international branches of their directories, and Google has versions of its search engine for many different countries.

If you can get listed on a smaller regional or local website directory, it will help your search engine placement on all of the major search engines by increasing your "popularity" (the number and quality of links to your site). Some local directories provide direct links to websites listed, while others use scripts to track clicks on the sites listed. If the directory is using a script, your listing in that directory will have little impact on your ranking in search engines that factor in popularity. Still, that link may drive a few visitors.

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