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How you would create a strategy for say, a public interest campaign?


A good candidate will list at least some of the following criteria:
☆ A clear defining of the goals and objectives of the campaign
☆ Identification of opponents
☆ Carrying out a SWOT analysis
☆ Imagining and playing scenarios
☆ Identifying primary and secondary targets
☆ Identifying allies
☆ Deciding what resources are required (salaries, expenses, other)
☆ Devising tactics
☆ Drawing up an action timetable.

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Describe the term strategic thinking?As part of strategic campaign, why should you carry out a SWOT analysis?