Chief executive officer (CEO) Question:
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How would a CEO build the culture?


Culture is built in dozens of ways and the CEO sets the tone. Their every action or inaction send cultural messages. Clothes send signals about how formal the workplace is. Who they talk to signals who is and is not important. How they treat mistakes (feedback or failure?) send signals about risk taking. Who they fire, what they put up with and what they reward shape the culture powerfully.

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Tell me what is the second main duty of CEO?Give an example of building a culture by CEO?