Social Media Executive Question:
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How do you measure social return on investment (ROI)?

Answer:

You must decide on your goals and objectives before you start tracking and measuring your social ROI so you know which factors you are measuring. Social ROI can be measured in various ways. Customer acquisition, reach, traffic, lead generation, clicks, revenue, contest entries, etc. are some factors you can use to measure social ROI. After establishing what your online marketing goals are, you then assign financial values to each goal.

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Tell me how did you learn all this stuff?Tell me what key performance indicators (KPIs) would you recommend to report on social media efforts?