Search Engine Marketing (SEM) Question:
Download Questions PDF

How do we determine if we should manage search engine marketing activities in-house or outsource to an SEM vendor?


Generally speaking, most companies prefer to outsource their search engine marketing efforts to SEM professionals to ensure their programs are properly managed and remain cutting-edge. Larger companies tend to have an in-house resource like a Webmaster or Internet Marketing Manager who is responsible for implementing search engine marketing programs, but often times, this person outsources the day-to-day SEM activities to a trusted vendor to free up their time educate and manage internal resources, develop long-term strategies and to create optimized content. Factors influencing the decision process include objectives, timeline, available marketing budget and internal resources.

Download Search Engine Marketing (SEM) Interview Questions And Answers PDF

Previous QuestionNext Question
How do we measure the success of search engine marketing efforts?What criteria should we use to evaluate an SEM vendor?