SMM Question:
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Explain what goals should we set for each of our social media accounts, and what does success look like?

Answer:

If their answer is to get as many likes and shares as possible, it’s time to politely end the interview. The path from likes to conversions is more like A to K than A to B, so they should be able to explain what that path looks like for different platforms. Ultimately, conversions are always the goal. They should also be able to help you define success on a strategic and tactical level in order to support your larger marketing goals.

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Tell me do they have a blog and do they currently write content for social media channels?Tell me do you have your own blog? Do you currently write content for various Social Media platforms?