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Explain what are relevant metrics for tracking social media success?


Engagement, brand reach and lead generation is what helps show the ROI of social media to a business, these measurements show the results of your job. Show the interviewer that you are an expert analyzing the metrics and have solutions to improve them.

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Tell me what is something that most every tweet should include and why?Explain me what do you think is the most important thing a Social Media Manager should be doing?