SMM Question:
Download Questions PDF

Explain what are relevant metrics for tracking ROI on social media?

Answer:

Engagement, brand reach, lead generation, and conversions. These are the essential measures of social media’s return on investment (ROI). They should also be able to more specific in terms of Google Analytics, metrics from software they use, or metrics from a specific platform. Don’t make the mistake of thinking that engagement on its own is success either. Without conversions that can be tracked back to that engagement, efforts have been unsuccessful.

Download Social Media Manager Interview Questions And Answers PDF

Previous QuestionNext Question
Tell me besides Social Site how you can optimize your content?Explain me your biggest social media failure?