SMM Question:
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Explain how would you allocate our Social Media advertising budget?


A social media manager should be able to describe a plan for how best to allocate your advertising budget and how they would know if it’s successful. Specific metrics and KPIs should be given, analysed and reported. The choice of advertising platform will also allow you to gauge their perception of where they think your business should be promoted, in what format and to what audiences.

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Tell me what blogs or Social Media sites do you regularly read?Explain what sort of results can we expect?