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Explain how do you measure social return on investment (ROI)?


Use tools like the Conversion Measurement tool on Facebook and Optimized CPM. Your website will also often have analytics used to measure social media ROI. Lastly, some of the platforms themselves such as LinkedIn have their own analytics. The fundamental measures are the same as in other areas of marketing: clicks, likes, shares, purchases, change in attitude, etc.

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Tell us have you ever had to handle a Social Media crisis? If so, could you provide an example?Suppose our CEO wants you to evaluate our blog. What would you say?