SMM Question:

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Do you know what is facebook EdgeRank and explain its importance?

Social Media Manager Interview Question
Social Media Manager Interview Question

Answer:

Facebook EdgeRank is the algorithm that Facebook uses to determine what items populate your and your followers’ Facebook news feed. It gives more weight to videos and pictures over text-only status updates, factors in how old the post is, and determines whether or not your fan would be interested in this content based on their previous interactions with your page. Understanding EdgeRank very important because it determines which of your page’s posts get in front of your fans’ eyes. You need your content to be engaging because if the fans disregard that post, it can ruin your page’s affinity score with that fan, decreasing the chance that they will see your future posts.

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Explain and give us an example of a limitation on a social platform that you have experienced? How did you overcome this?Explain what set of skills required to become a Social Media Manager?