Brand Manager Question: Download Questions PDF
Do you know what is a brand and what is the importance of brand management?
Answer:
A brand is the set of product or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:
Product differentiation from competitors
Building corporate image
Creating bundle of benefits for different product categories
Attract and retain the most loyal customers
Product differentiation from competitors
Building corporate image
Creating bundle of benefits for different product categories
Attract and retain the most loyal customers
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