Social Media Executive Question:
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Do you know what are my competitors doing?


Any professional worth their salt will do some preliminary research before sitting down with you. If the person you interview doesn’t know (at least at a high level) what your competitors are doing, it might be a cause for concern. IMHO, they should be able to give you insight on the way your competitors are using the major social networks like Facebook, Twitter, LinkedIn and YouTube.

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Explain me what distinguishes you from your competitors?Tell us how would you handle a social media crisis? Yet again we have to highlight the US Airways social media crisis as an example of what can go wrong and how NOT to respond?